Fiora is a boutique floral design studio in the Hudson Valley. With Juliana Fioravanti, the founder of Fiora, bringing over 15 years of expertise in floral design and styling.

Fiora means "flower" in Italian, and the translation of Fioravanti as “flowers ahead” acts as our guiding mantra. Fiora was born in 2024, from a deep love of flowers, design, and the art of storytelling. Juliana describes her floral style as Timeless Garden Romance — nostalgic, romantic, and rooted in tradition. Think English garden meets vintage heirloom: soft, airy florals arranged in a way that feels both intentional and effortless. Her work celebrates the past while embracing a natural elegance that feels timeless.

Fiora specializes in floral design and styling for weddings, elopements, and events of all sizes. We proudly collaborate with Hudson Valley farms to source fresh, locally grown flowers. Currently serving the Hudson Valley, New York City, and The Hamptons, with availability to travel across the East Coast.

Whether you come to us with a clear vision or just an idea, Fiora will work closely with you to bring your vision to life in a way that feels authentic to you.