Fiora is a creative design studio in the Hudson Valley of New York, born from a love of flowers, design, and the art of storytelling. Juliana Fioravanti, the founder of Fiora, brings over 15 years of expertise in floral design and styling.

Fiora means "flower" in Italian, and the translation of Fioravanti as “flowers ahead” acts as our guiding mantra. Inspired by her grandmother’s 1950s home and garden, Juliana’s love of beautiful things led her to her first job at a small flower shop in her hometown of Southampton, where she discovered the art of floral design.

Fiora specializes in floral design and styling for weddings, elopements, and events of all sizes. Juliana describes her floral design style as classic garden meets whimsical.

We proudly collaborate with Hudson Valley farms to source fresh and locally grown flowers, and currently serve the Hudson Valley, New York City, and The Hamptons, with availability to travel across the East Coast.

Whether you come to us with a clear vision or just an idea, Juliana will work closely with you to bring your vision to life in a way that feels authentic to you.