Who We Are

Fiora is a boutique floral design studio in the Hudson Valley, specializing in weddings, elopements, and gatherings of all sizes. Led by founder and designer Juliana Fioravanti, Fiora's aesthetic is best described as "timeless garden romance" — lush and traditional meets modern whimsy.

With over 15 years of expertise in floral design and styling, Juliana brings both a trained eye and a personal touch to every arrangement. Fiora was born in 2024, inspired by Juliana's own elopement and her lifelong passion for creating beautiful, lasting memories for people in love.

Fiora sources fresh, seasonal flowers through partnerships with Hudson Valley farms and local growers across Upstate New York. Currently serving the Upstate New York Region, New York City, and The Hamptons, with availability to travel upon request.

Our Mantra

Flowers For Forever.

With you when you walk down the aisle, in the photographs framed on your bedside table, pressed in a scrapbook, in the videos (you hope) your future grandchildren will watch…they live on.

That’s why we believe creating florals that tell the story of you, your partner, and your journey together will be one of the most important investments you’ll ever make.

Whether you arrive with a clear vision or just a spark of an idea, we will work alongside you to thoughtfully curate and design your flowers for forever.

Love from Our Couples

  • "Juliana was an absolute pleasure to work with from start to finish. She paid incredible attention to detail throughout the entire planning process and truly took the time to understand our vision. Every step of the way, she was organized, responsive, and full of helpful suggestions! We couldn’t have asked for a better florist for our wedding."

    — Ava & DJ, 2025 Couple

  • "Working with Juliana was a dream! I am pretty indecisive and Juliana‘s expertise and eye for beauty really helped bring the vibe that I wanted for my wedding to life. It was intimate and cozy, and the floral arrangements really added a unique touch."

    — Alisha, 2025 Bride

  • "I couldn't have had a better experience working with you! I was definitely so busy and thinking of a million things during the wedding planning, and it was so nice just being able to trust your vision 110%. Everything was better than I imagined and it was the best days of our lives for sure."

    — Erin, 2025 Bride

  • "Out of all the vendors I worked with for my wedding, Juliana was by far the most attentive, detail-oriented, and caring. She will approach your project like it's her own and pour her heart into bringing your vision to life. She truly created the wedding florals of my dreams!"

    —Tess, 2024 Bride

  • "Thank you so much for making our dream wedding come to life. The flowers were even better than what we had envisioned. It was so special getting to work with you. We cannot thank you enough!!!"

    Kailin & Mickey, 2024 Couple