Who We Are

Fiora is a boutique floral design studio located in the Hudson Valley, specializing in weddings, elopements, and gatherings of all sizes. We primarily serve the Hudson Valley, New York City, and the Hamptons. Juliana Fioravanti, founder and lead designer, brings over 15 years of expertise in floral design and styling.

Fiora was born in 2024, following Juliana's own elopement and her lifelong love of creating beautiful flowers and lasting memories for people in love. She describes her style as "timeless garden romance" — think lush and traditional meets modern whimsy.

We tend to our small flower garden and partner with Hudson Valley farms and local growers across Upstate New York to source fresh, seasonal flowers, driven by a love of sustainability and a genuine love for the landscapes we call home.

Our Mantra

Flowers For Forever.

With you when you walk down the aisle, in the photographs framed on your bedside table, pressed in a scrapbook, in the videos (you hope) your future grandchildren will watch…they live on.

That’s why we believe creating florals that tell the story of you, your partner, and your journey together will be one of the most important investments you’ll ever make.

Whether you arrive with a clear vision or just a spark of an idea, we will work alongside you to thoughtfully curate and design your flowers for forever.

Love from Our Couples

  • "Juliana was an absolute pleasure to work with from start to finish. She paid incredible attention to detail throughout the entire planning process and truly took the time to understand our vision. Every step of the way, she was organized, responsive, and full of helpful suggestions! We couldn’t have asked for a better florist for our wedding."

    — Ava & DJ, 2025 Couple

  • "Working with Juliana was a dream! I am pretty indecisive and Juliana‘s expertise and eye for beauty really helped bring the vibe that I wanted for my wedding to life. It was intimate and cozy, and the floral arrangements really added a unique touch."

    — Alisha, 2025 Bride

  • "I couldn't have had a better experience working with you! I was definitely so busy and thinking of a million things during the wedding planning, and it was so nice just being able to trust your vision 110%. Everything was better than I imagined and it was the best days of our lives for sure."

    — Erin, 2025 Bride

  • "Out of all the vendors I worked with for my wedding, Juliana was by far the most attentive, detail-oriented, and caring. She will approach your project like it's her own and pour her heart into bringing your vision to life. She truly created the wedding florals of my dreams!"

    —Tess, 2024 Bride