Fiora is a boutique floral design studio in the Hudson Valley. With Juliana Fioravanti, the founder of Fiora, bringing over 15 years of expertise in floral design and styling.

Fiora was born in 2024 after her own elopement, and her love of creating beauty for people in love. Juliana describes her floral style as Timeless Garden Romance: nostalgic, romantic, and rooted in tradition. Think English garden meets vintage heirloom, with soft, airy florals arranged in a way that feels both intentional and effortless.

Juliana originally fell in love with vintage and flowers at a young age, inspired deeply by her grandmother’s 1950s home and garden. This early inspiration led to her first job at a flower shop in her hometown of Southampton, New York, where she learned the art of floral design.

Fiora specializes in floral design and styling for weddings, elopements, and events of all sizes. We proudly collaborate with Hudson Valley farms to source fresh, locally grown flowers. Currently, we serve the Hudson Valley and Berkshires, New York City, and the Hamptons, with availability to travel across New England and the East Coast.

With Fiora meaning “flower”in Italian and Fioravanti translating to “flowers ahead”, this phrase serves as our guiding mantra. Whether you arrive with a clear vision or just a spark of an idea, we will work alongside you to bring it to life—with many flowers ahead.